I learned this whole business of affiliate marketing, lead generation, online marketing starting 2002. From much trial and error and tons of time spent online searching for programs to run on my sites.
There were several vital factors that I ran into throughout this life cycle.
Content is King – still exists and it reflects in everything you do – from your traffic to your quality – if your content is good it will filter down to conversions, happy affiliate managers etc. If its bad – well the opposite.
Program level– As an affiliate I recognized that there were a wide array of prices for the same offers. I’d go to one network and get one price – to another and get something way off from the first. Why? It’s all about the level at which you were working. If you found the source of the lead gen program – if you found the top – you got paid the most and had the best relationship. If you ended up under a program of a sub-sub affiliate – you got paid less because you were earning money for 2 – 3 – or 6 people above you. Also what was the program called? Where you are lead generator? Or where you just another affiliate in a large network? Depending on where you were and what you were doing you were anywhere from a direct affiliate – to a sub affiliate lead generator 10 levels down. (really – you wouldn’t believe the levels involved in this game!)
Otherwise known as aggregators these folks come in all shapes and sizes….the bottom line is it pays to be at the top of the pyramid. If you can find a direct relationship you are in good hands.
If you’re working to generate education leads you’ve come to the right place.
I manage the SchoolClick.com affiliate program. Our program bypasses the multitude of lead aggregators offering to pay you less than the full payout available.
As the agency of record for the schools with whom we work we can pay you the highest possible payout.
When you log on to CJ, LinkShare etc. you are seeing education lead gen offers from other sites who are acting as aggregators. They basically get paid x amount per lead and only send you the smallest possible portion of that payout. Many of these aggregators are not generating a single lead on their own – they exist as middle men depending on your work.
I have seen offers in major affiliate networks from large aggregators offing a few bucks per lead when in fact they were receiving payments of much much more than those affiliate offers.
So what’s the problem with that? Nothing really – other than the payouts are not the best.
If you’d like to work at the top – give us a try – sign up at www.schoolclick.com
We are currently offering Ashford, Kaplan, Walden and more Each of these payouts are over $20 per lead – contact me for exact rates and other info.
We are working to add dozen of new schools within the next few months
Tags: lead gen, affiliate marketing, affiliate, walden, ashford, kaplan, lead generation, aggregator, affiliate manager
July 30, 2008 at 9:35 am |
[...] networks are offering Kaplan at a fraction of what I have offered it for. Remember – avoid the aggregators and networks – work at the [...]